Privacy Policy

Effective Date: 07-08-2025
Company: XFortuna Ltd
Website: https://www.xfortuna.net

1. Who We Are

We are XFortuna – an AI agency helping businesses use smart agents to increase conversions, automate support, and boost sales.

Our website, services, and AI agents may collect and process data to improve user experience and deliver tailored results. We respect your privacy and are committed to protecting your personal information.

2. What Data We Collect

Depending on how you interact with us, we may collect:

Personal Data:

Name, email address, phone number

Business name and website

Payment details (processed via Stripe or PayPal – we never store card numbers)

Technical Data:

IP address, browser type, time zone

Device type and OS

Website interaction (via analytics or chat agent usage)

AI Interaction Data:

Questions asked through our AI agents

Conversations and preferences to improve agent training (anonymised where possible)

3. How We Use Your Data

We use the data we collect to:

Provide and personalise services (including AI demos)

Improve our AI agent performance

Communicate with you about services, offers, and updates

Process payments

Respond to support or demo requests

Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your data based on:

Consent (when you opt into communications)

Contract (to deliver services you've requested)

Legitimate interest (e.g., improving our services, marketing to business contacts)

Legal obligation (when required by law)

5. How We Store & Protect Your Data

We use industry-standard security tools and practices to store your data safely.

Data may be stored on secure cloud platforms (e.g., Google, GoHighLevel, Stripe).

Access is restricted to staff who need it to perform their work.

We do not sell or rent your data to third parties.

6. Sharing Your Information

We may share your data with trusted third parties for essential business functions only:

Payment processors (e.g. Stripe, PayPal)

CRM & automation platforms (e.g. GoHighLevel)

Analytics & hosting providers (e.g. Google, Meta)

We never share your data for advertising purposes without consent.

7. Cookies & Tracking

Our website and AI agents may use cookies or similar tracking to:

Understand how visitors use the site

Improve functionality and user experience
You can manage cookies through your browser settings.

8. Your Rights (Under GDPR)

You have the right to:

Access your data

Request correction or deletion

Object to processing

Withdraw consent at any time

Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, email us at [email protected]

9. Contact

If you have questions about this policy or your data, contact us at:
📧 [email protected]

XFortuna Ltd
Registered in [Scotland/UK – adjust as needed]
Company No. 033 880 8803